This year we put 32,312 fingers in donuts (which played a part in the 4 ASA complaints that dared challenge our mischief — they weren’t upheld).
And we embraced equality on a whole 'nother level (which contributed to the ASA thing).
The award-winning viral campaign, AfterLife Pay, captivated the masses and made news worldwide.
EatKinda, the innovative ice cream made from cauliflower, landed in stores nationwide.
We launched limited-time Holy Smoke Pizza, brought a pizza back from the dead (for a while), and introduced a dreamy new side: Mozzarella Sticks — here for a good time, not a long time, so try them while you still can!
Top 5 Pizzas of '23
Top 5 Sides of '23
Wedges
Chicken Tenders
Corn Nuggets
Crumbed Camembert
Garlic Bread
You lot ploughed through 509,280kg of mozzarella cheese this year (including dairy-free mozza); that's the equivalent weight of 4760 rugby players 👀
Wait, there’s more!
Fuelled by the allure of FREE pizza, Kiwi kids devoured almost 2.3 million books for the 2023 HELL Reading Challenge; we provided 651 schools and 196 public libraries with 324,600 HELL Reading Wheels — that’s equivalent to 2,272,200 books read and a hellovalotta pizza! Satan’s Little Helper helped 26 families in need, and Hell Endo Undies raised funds and awareness for Endo Warriors Aotearoa (plus another ASA mention for us).
See you in 2024 for more pizza and mischief 😈