This year, we took things to a whole new level — and brought you along for the ride. So, let’s recap.
We came in hot with a limited-time Summer Salad and made Valentines a little naughtier by offering 2 fingers in your donut – for good. Resulting in 321,792 fingers in donuts this year 🔥
The cult classic pizza Death By Chicken became a mainstay on the menu (finally!) and is now one of our best sellers of the year 🐔 BBWWAAKK!
For Mother’s Day, we took the HELL out of Mum's card by offering free Mother's Day cards that also doubled as a door hanger — the ultimate multi-tasking token of love 🫶
We introduced limited-time Oh Deer Venison Ribs and Ferryman Lamb Pizza (so popular that it became our second top-selling pizza while stocks lasted).
Unearthed, our hāngi pizza made history (and headlines) as the first traditionally cooked hāngi available at scale for fast-service food delivery.
New Chilli Cheese Pull Aparts were our soft and buttery shareable side - limited time only (get em while you still can)
Our first All-You-Can-Eat Pizza Buffet opened in Wellington, proving there is no such thing as too much pizza.
We had two Friday The 13th's this year! Thanks to all that ordered on our hottest nights of the year ❤️🔥
Our Active in HELL scheme got a revival, hitting a major milestone of 200 graduates! Meanwhile, Satan’s Little Helper made life a bit easier for 43 families in need.
That's not all, folks! Fuelled by the allure of FREE pizza, Kiwi kids devoured almost 2.3 million books for the 2024 HELL Reading Challenge. We provided 651 schools and 196 public libraries with 324,600 HELL Reading Wheels—equivalent to 2,272,200 books read and a hellova lotta pizza!
See you in 2025 for more pizza and mischief 😘