Did you know that HELL pays to offset the carbon emissions from every single delivery?
That’s great, right? Well… yeah, it’s a good start. But, it’s not as good as actually reducing carbon emissions. 24% of carbon emissions from a HELL store come from our delivery vehicles, so it’s quite a big deal.
The trouble is, our local franchisees aren’t gazillionaires, and can’t just buy a fleet of electric vehicles today to solve the problem. Maybe if you guys order a LOT more pizza, that’s on the cards in future, and our staff can enjoy zipping around in Teslas (thanks in advance 😎).
Until then, carbon offsetting is a good temporary measure to use while technology becomes more available and economically viable. But at HELL, we realise this is a short-term fix, and we are committed to reducing carbon emissions over time as we work towards doing our bit to keep ahead of the Paris Agreement targets.
Our delivery emission reduction targets are set over the next couple of decades as follows:
End of 2023: 10% of deliveries carried out by electric vehicles
2025 ↗️ 20%
2030 ↗️ 50%
2040 🤘 100% of deliveries carried out by electric vehicles
The High-Performance Programme
To help our local franchisees work towards the transition to electric vehicles, we have a financial incentive programme at HELL called the High-Performance Programme. This is a 13-point assessment we measure every quarter, covering various aspects of their business, including sustainability practices.
Our franchisees are financially rewarded by the HELL Support Office to transition to low-emission delivery vehicles; whether that be company-owned bikes & cars, or focussing recruitment and hiring efforts on delivery drivers with their own electric and hybrid vehicles.
It’s kinda like a clean vehicle subsidy, in the same way, the NZ government has helped many Kiwis into electric vehicles by making them more affordable. Hopefully, some of those e-vehicle riders and drivers will find their way to a career at HELL and can contribute towards our sustainability mission!