Our HELL Reading Challenge is a well-established programme that has been hugely successful in getting tamariki reading and enjoying the pleasures of stories — with the bonus of free pizza rewards! 🍕
The HELL Reading Challenge is FREE, and it is so easy to take part! Children receive a stamp on their pizza wheel for each book they read. Once they have read seven books, children can bring along their completed pizza wheel to exchange for a free 333 kid’s pizza at any HELL store in Aotearoa.
Watch the video to find out more about how it works 📚
Teachers, librarians and parents have been telling us how the HELL Reading Challenge has hooked so many reluctant readers into books. We want even more young readers to discover the thrill of a great book — NZ Book Awards.
If you're a parent or caregiver and want to get pizza wheels for your tamariki, please ask at your local library or school.
All of our kid's 333 pizzas pass the FSANZ Nutrient Profiling Scoring Standard, which checks the healthiness of foods by balancing out the 'good' and 'bad' ingredients.
We are very stoked to be continuing our partnership with NZ Book Awards. Their enthusiasm for children’s reading is awesome.
Please find the links below for more information about the HELL Reading Challenge:
To find out more about how the HELL Reading Challenge works, download the 2025 HELL Reading Challenge manual here.
Download the 2025 HELL Reading Challenge poster here (A3)
Download the 2025 HELL Reading Challenge poster here (A4)
If you're a parent or caregiver and want to get pizza wheels for your tamariki, please ask at your local library or school.
Please email readingchallenge@nzbookawards.org.nz if you have any questions about how it works or if you'd like to order more pizza wheels.
Follow HELL Reading Challenge Facebook Page for up-to-date news.
📖 Registrations for the 2025 HELL Reading Challenge are now open. Schools and libraries can register and order pizza wheels here.
Completed 2025 pizza wheels can be redeemed at any HELL Pizza store throughout New Zealand until 31 January 2026.